Boost your rankings in competitive niches with manual placements on established domains

The question we get asked most is not how many links we can build, but how many will still be there next year. It is the right question. Everything in this process — the vetting, the manual outreach, the post-publication checks — exists to make the answer to that question a good one.

What you receive

If a placement did not happen, the report says which one and why. Campaigns that only ever report successes are hiding the interesting part.

Nothing in the report is a score we invented. Where we quote a third-party metric we name the tool and the date it was pulled, because those numbers move and a figure without a date is decoration.

Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.

Who we work with

The publisher list is deliberately narrow and grows slowly. Every addition is read, checked and usually trialled on our own projects before a client sees it.

Languages we run outreach in

• Spanish
• Czech
• German
• Romanian
• Portuguese

Our standards

• No placements you have not approved. You see the site, the page and the plan first, every time.
• No sites that exist only to sell links. If the archive is a wall of unrelated sponsored posts, we are not interested no matter what the metrics say.
• No link networks. A publisher that quietly links to forty unrelated clients is a liability you inherit.
• No promises about rankings. We control where links come from; nobody controls a search engine.
• No publishers we would not read ourselves. It is a soft rule and it removes more candidates than all the hard ones together.

Things worth knowing

Who we are

Nobody here came from a link marketplace. The background is in editorial and in running sites that depended on traffic, which is a different set of instincts than optimising a placement count.

This began as an internal tool for a small group of site owners who were tired of buying links and then auditing them afterwards. Most of the rules on this page exist because at some point we broke one of them and had to clean up after ourselves.

The working order

1. Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.
2. Re-check on a schedulePlacements are revisited long after they are invoiced. A link that vanishes in month four is our problem to raise, not yours to discover.
3. Review and adjustEvery cycle we look at what moved and what did not, and we change the shortlist accordingly. A plan that never changes is a plan nobody is reading.
4. Read the site firstBefore any outreach we go through the pages you want to rank, the profile you already have, and the competitors you keep losing to. Sometimes this ends with us recommending you spend the budget on the pages instead.
5. Place in contextYour link goes where a reader would reasonably follow it, surrounded by text that makes the reference make sense. Position inside the article is negotiated, not left to chance.
6. Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
7. Report with evidenceYou get the URL, the anchor, the date, the target page and a note on why that publisher was chosen. It is written to be forwarded to somebody who was not in the room.

Ways to work together

Related resources

If any of the above raised a question this page does not answer, start here:

• hramoto.site